Coffee Freshness & Storage
Vibrant Coffee Vibrant Coffee

Coffee Freshness & Storage

As soon as coffee drops out of the roaster into the cooling tray, the staling process has begun. Coffee has a huge number of volatile, aromatic compounds that simply disappear over time. A huge number of other compounds oxidize, which has a negative impact on flavor. If this was the only factor to consider, then coffee would taste best if we ground and brewed it the second it came out of the roaster.

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